The situation
Two names, one new chapter
Pellow & Hill is the coming together of Pellows Funerals and James R Hill, two long-standing names in Hamilton funeral care, each with its own history and loyal community. Merging gave families greater choice, two locations and a warm, purpose-built new venue. It also meant introducing a new name to a city that knew the old ones.
Project goals included:
- Introduce the Pellow & Hill name with clarity and warmth
- Explain the benefit of two locations and the flexibility that brings
- Show the new facility and modern offerings
- Make the site approachable, easy to navigate and inclusive
- Support the launch with content and storytelling
What we built
Calm, clear and built for families
A custom WordPress website that guides families through offerings, venues and services, designed to be calm, clear and supportive on a phone at midnight as much as on a desktop in the office.
- Flexible service and venue pages for the two locations
- Custom obituary and tribute pages
- Transparent pricing packages to support decision-making
- A coffin and urn catalogue families can browse
- Integrated video tours of the facilities for remote visitors
- Lead capture that routes to the right team
- An easy-to-update CMS tailored to in-house staff
- SEO-ready structure, keyword research and content planning
We also art directed brand and location videos for the launch and open day.
What changed
A new brand families understood on day one
The site launched with the merger and carried the story: two histories, one team, a new home. Pricing is published, options are visible, and the team updates services and notices themselves. In 2026 the website won an international web award, recognition that the care behind it shows on screen.
