Free AI visibility audit for funeral homes
When a family asks AI for a funeral director in your town, does it name you?
We read your website the way assistants do, run the searches families run, and show you what they find, and what we could not find on the pages we checked.
Free, no sign-up. Takes about a minute, and the report is yours either way.
What we check
Six things families and assistants look for
Each one scored out of a visible number of points, so you can see where the value is.
Your prices, on a page a family can read
Published pricing in plain HTML, with what is included stated.
Who you are, in a form machines can understand
Structured data for a funeral home, your address, your service area and your standing.
Whether assistants name you when families ask
The real questions families ask, and what comes back.
How quickly a family can reach you
A phone number that works, a clear call to action, branch details where they belong.
Your notices, services and answers
Notices that are indexed, service pages that say what you do, common questions answered.
Your standing: how long you have served, and who vouches for you
Presented so it can be found, not only felt.
Where your state asks funeral providers to publish specific information, we note that too, separately from the score, as information rather than assessment.
This is the part that matters most. Every search the assistant actually ran, paired with whether your website could answer it and the page it found or did not find. An operator can re-run the same question and see the same truth.
What you get
A plain-English report, evidence included
Read it in five minutes. Send it to your business partner. Keep it.
Every search the assistant ran
Paired, one by one, with whether your website could answer it, and the page it found or could not find.
The answer, word for word
What the assistant told the family, verbatim, competitors included. One check on one date, and we say so. Answers vary between runs.
Evidence for every finding
Anything we could not find is reported as exactly that: not found on the pages we checked, with the list of pages we read.
Quick wins, in order of value
Four to six specific fixes with the points each is worth. No grades, no bands. Presence and absence, honestly counted.
How the audit works, and what it will not do
We built this for our own funeral clients first, and we hold it to the same standard we hold their websites.
- We read up to twelve pages of your site, the ones a family would: home, services, pricing, contact, notices, about.
- We ask a real assistant two real questions about your area and record the answers as they came back.
- We never say you do not have something. We say we could not find it on the pages we checked, and we list them.
- We do not publish your report. It is yours. We do not audit firms for third parties.
It costs us money to run each audit, so it is for funeral homes checking their own site. If you look after several locations, run each one.
Common questions
Yes. No card, no account. We hope some funeral homes will want help fixing what it finds, and some will fix it themselves. Both are fine.
Assistant answers vary between runs, and websites change. We show one check on one date and say so. Monitoring, which re-checks over time, is coming.
We credit you for publishing them, and we say plainly that a PDF is not a page an assistant can read, compare or quote. Moving them onto a page is usually the highest-value fix on the list.
New Zealand, Australia (with the state rules noted), the United States, the United Kingdom and Ireland.
Yes, from the report page. Leave an email if you would like us to re-check your site and tell you when something changes.
About a minute. No sign-up.