The situation
An association outgrowing its website
The previous site was dated, hard to manage and no longer served members or the people thinking of joining. The Association needed a modern presence that supported recruitment and visibility, gave members a private area for restricted content, highlighted national training and professional development, and could be updated by the people who run it.
What we built
A membership platform, not a brochure
- A private login area for member-only content
- A searchable member directory
- Event listings and training information
- News and resources for the profession
- A fresh, abstract visual identity inspired by microscopic views of human blood cells
- CMS training so the Association runs it themselves
Why it matters to funeral homes
The professional side of the sector
Embalmers, funeral directors, crematoria and associations all sit in the same community of care. Building for the professional bodies as well as the funeral homes is part of how we know the sector properly, and why a director’s site and an association’s site from HumanKind speak the same language.