Funeral Estimator Pro
Help families understand funeral costs, before they call
An embeddable cost estimator for your funeral home website. Families build a personalised estimate at their own pace, on their own phone. You get enquiries that already know what they want.
Families want to know what a funeral costs. Most websites cannot tell them.
Funeral homes handle pricing online in one of three ways, and none of them work well for the family or for your team.
- No pricing at all. Families have to call or visit. It feels opaque and it creates anxiety before you have said a word.
- A PDF price list. Overwhelming, impersonal, impossible to tailor, and not something a search engine or an AI assistant can read and quote.
- A “request a quote” form. It asks the family to know what to ask for, at the moment they least want to.
None of these respect what families actually do: explore costs privately, at their own pace, on their own device, often late at night.
The demand is already there
8,100 families a month ask Google what a funeral costs
That is the United States alone, every month, and another 4,000 ask an AI assistant the same question. In Australia, 1,000 a month search “funeral pricing”. Insurance companies and comparison sites are answering them. Your website could be, in your voice, with your prices. That is the whole idea.
Features
A pricing experience that feels like your funeral home, not a spreadsheet
Built for a phone screen first, because that is where families are.
A personal greeting
Your photo, your name, a few words of welcome. Families feel guided, not sold to.
Visual choices
Real photos of caskets, urns, venues and vehicles, chosen with a tap. Cremation with a service, direct cremation and water cremation each show only what applies.
A transparent breakdown
Included in your service, the family’s selections, and costs paid to other providers, grouped so nothing feels like an upsell.
A shareable estimate
A branded page the family can text to a sibling or print for a family meeting. It looks like funeral stationery, not a web page.
Enquiries without pressure
No gate, no pop-ups. A quiet “I’d like some help with this” when the family is ready, routed to the right branch.
Your dashboard
Update prices, swap photos, turn options on and off, see which choices families make. Built for people who are not technical.
Getting started
Live on your website in days, not months
You stay in control the whole way.
Send us your pricing
We send a spreadsheet, you fill in your services and prices, or set them up yourself in the dashboard.
We build and review your estimator with you
Configured, branded, checked against your price list before anything goes live.
One line of code
Embed it on your existing website, whoever built it. Update anything, any time, from the dashboard.
Everything a director needs and nothing they do not. Categories, options and prices with a live preview of what families see, leads with their full selections, and analytics on what families choose most. Help is built in, and the full guide lives at help.funeralestimatorpro.com.
Used by funeral homes across New Zealand
Funeral Estimator Pro runs on funeral home websites across New Zealand, from single-location family firms to multi-branch groups, and is opening to Australia, the US and the UK.
Subscribers can also join the anonymous industry insights programme: aggregated, anonymised trends on what families choose and what an average estimate looks like in your region. No business names, no individual prices, ever. Opt out any time.
Common questions
Most funeral homes are live within a week of sending us their pricing. The embed itself takes five minutes.
Yes. One script tag on any platform. If your site cannot carry it, we will say so before you start.
Everything: services, options, prices, photos, colours, fonts, the greeting, the wording of every label.
They see it instantly and can share or print it. If they ask for help, the right branch gets an email with their full selections. Nothing is gated behind a form.
No. The estimate is free and anonymous. The contact form is optional and comes last.
Pricing is on application while we launch in new markets. Every plan starts with a free 30-day trial, and you can cancel any time.
Price on application. Free 30-day trial. Cancel any time.